Welcome to
Sport: The Follow On

After being relegated to the sidelines due to Covid-19, there are exciting signs of women's sport making a monumental come back!

A look into how innovative digital content such as sport docuseries can help future proof sport commercially post Covid-19

With the 2018 ICC Women's World T20 underway, I explore the rapid growth of female sport and the commercial opportunities it presents brands

A look into an example where corporate responsibility planning is at the core of a sponsorship campaign

A look into how the relationship between brands and rights holders is evolving to ensure true fan/ consumer engagement and mutual benefits

Dick's Sporting Goods Park has a real ring to it doesn't it?

A look into how Snapchat, 'the fastest growing social network', should not be ignored by brands - particularly those targeting millennials